business

What we are about

6 MIN READ

Every project for us, is always a new challenge. We are against the template approach to the client. It is always a search and testing of hypotheses. Every business is a unique living organism. And we are driven by choosing creative solutions for every client!

In this article we will tell you through which stages each of our projects passes.

Brief

After we meet the client we send the brief. This is the backbone of the work, on which it depends, how the ship will float. From the brief, we learn how the client sees the project: what are the business goals and tasks he sets, who is his target audience, what channels he wants to develop, what type of site is needed and so on. There were situations when the client came with a request to the site, but in the process we understand that a creation of landing page will be enough.

De-briefing

After that, we explore the communication of the brand in the Internet: a site, social networks and so on. We form additional questions and come to de-briefing with our vision of the task. Here we ask clarifying questions to the client, finalize the vision of the project and form a commercial offer. If everyone agrees – sign the contract and go ahead.

Strategy

After that, the team goes into deep research of the client: we study his site, analyze competitive manifestations, do marketing audit and benchmarking. Based on the results of the study, we propose a strategy for the development of business on the Internet in several variants. The client can only buy the idea or the idea and realization of the product.

After the strategic part, we define the channels of promotion with the client and proceed with the development of the site architecture.

Prototype

Prototyping is divided into two parts: the architecture developing of the site and the design of the layout. Our UX-designer make logic of it. The architecture of the site is similar to a structured story: you consistently unfold events so that the reader is not confused in what is happening. The main criteria are clarity and convenience. Next comes the designer. He draws the layout of the site in several variants and we get ready-made concepts.

Nesting

After the approval of the design, the project passes into the hands of developers. At this point, the team creates a visible part of the site. Then it ties it to the site engine.

Testing

Testing the site is one of the most important stages. We collect a focus group and suggest that you perform certain actions, depending on the objectives of the project. We make conclusions, correct bugs, and test again.

Giving an access rights

The project is ready! It would seem everything, passed and forgotten. But we are worried about our products after they are released. Therefore, the package of services for the development of the site already includes a month of free promotion. We start the targeted traffic, calculate the conversion price and the period for the return of investments. We launch advertising and test. Thus, you will always be sure that your site is working and you have not bought a cat in a poke.

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