Content and information content of the site
In our understanding, the content of the site must meet the criteria of RDB - Resonance, Differentiation, Belief.
1. Resonance - understanding the product, its properties and characteristics. This point answers a very important question: “What exactly do we offer? Why is this necessary? How will this help the client? »
2. Differentiation - a unique trade offer. This item reflects the main differences between your LCD and competitors and answers the question: "Why should a customer choose our living complex?"
3. Belief - confirmation of our words. At this point, we prove the statement of facts and characteristics of the residential complex. We answer the question: "Why did we achieve such a result? What facts support our allegations? »
Content is not only huge canvases of text, but also visualizations of its meanings: illustrations, infographics, photos, videos and 3D visualizations. Simplify the information to make it easier to understand - it makes no sense to pour on the user complex technical terms that prove your effectiveness. Speak in meaning - clearly and without water.
