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Website design is not a panacea: a checklist of requirements for a good website

In this article, we consider what requirements a modern website must meet in order not only to update the aesthetic views of competitors, but also to sell your product.


Mobile-first is the first word of all web developers. Traffic from mobile devices is aggressively shifting traffic away from desktops. Online shopping from smartphones is on the rise. If you want to be always in the user's access zone and not lose sales, immediately make an adaptive design.

Page loading speed

Website loading speed directly affects the user experience. What influences the user's desire to buy or not buy a product on your site next time. Every millisecond counts here. Modern users are completely intolerant of heavy and slow sites.

If you don't want to lose a user in 2 seconds, your site should load quickly and not slow down. Plus, the download speed will also affect the cost of advertising for you.

You can check the speed using the service from Google.

SEO optimization

How to find your site through search engines? SEO optimization helps to index the search of your site through the Internet.

Define your target audience and select keywords - queries with which the user can find your site.

Don't forget about content. This is an important part of optimization. Working and high-quality content is ranked higher by search engines. It should be unique and useful, and more importantly, be user-friendly.

Site architecture

The site architecture should be simple and clear. The user must intuitively understand the navigation logic, not revise the pages, know how to return to the main page and find contacts. To do this, you need to create a sitemap or use the Slickplan tools.

User friendly design

Website design plays an important role. Design - first of all, is not about beauty, but about functionality. Designing a healthy website starts with defining goals and setting goals.

He must be user-friendly and work out business tasks - to attract new customers.

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